§ features · your clients
Yours, not a marketplace'sWho they are, what you did last time, and when they're due. Plus the quiet work of getting them back through the door.
§ whose list
On a marketplace, the client belongs to the platform. They found you through a search, the platform has their email, and the platform can show them somebody cheaper next month. You're renting a relationship you did the work to build.
Here, they booked on your site, at your address, because they know your name. The list is yours: their history, their notes, what they spend. We don't market to them, we don't sell it, and we don't rent them back to you.
§ notes
The things you'd never write down but always need: what you mixed last time, the scalp that reacts, the fact she brings her own photos and doesn't want to talk while it processes. There when she sits down, not in a notebook you left at home.
Iris Banerjee Color Regular
Ammonia-free line only, scalp gets reactive. Prefers the first appointment of the day. Growing out a box-dye line; strand-tested in the spring, resilient enough to keep lifting a half-level per visit.
§ rhythm
A year of someone's visits on a single strip. A regular every three weeks makes a pattern you can read at a glance, and so does the gap where they stopped. It's the difference between noticing in October and noticing never.
§ reminders
A text and an email before every appointment, sent without you thinking about it. Every message is logged, so when someone says they were never told, you can see that they were.
§ filling the book
The hard part of emailing your clients isn't writing it. It's working out who should get it.
§ who to reach
New this month, so you can say welcome. Gone sixty days, so you can say we miss you. Or the ones quietly drifting: regulars who came every three weeks like clockwork and are now six weeks late by their own rhythm, not some average. That last one is the group you'd never spot by scrolling a list.
§ a reason to come back
Attach credit to a win-back email and it's waiting at checkout, applying itself. No codes to type, no codes to forget, nothing for you to remember when they're standing at the counter.
§ referrals
Your clients tell their friends anyway. Turn it on and both sides get a reward when the friend actually shows up, tracked without you keeping a list on a Post-it.
Start today and be live within 24 hours. $29/mo, flat.